Business Card Outreach

A few years back, my wife Terry and I were in Sarasota, FL to visit my sister and her family. While we were there, we attended church at St. Margaret of Scotland Episcopal Church there in Sarasota. One of the things they gave to newcomers was a generic church business card with all the pertinent information. At the time we thought it was a great idea and we brought one home to show everyone. Although everyone back at Church of the Saviour liked the idea, the idea fell by the wayside. Fast forward to a few weeks ago and Terry and I were preparing for Ash Wednesday and Ashes to Go. Terry remembered the business card idea and thought it would be a good idea to hand them out during Ashes to Go, along with a flyer with Church of the Saviour’s Lent and Holy Week schedule. I had put together a business card template, at an online printer, that Church of the Saviour has been using for staff business cards and it was trivial to replace the name and title with “All are Welcome!” and service times. By the way, Ashes to Go was an overwhelming success with over 200 foreheads “ashed.”

It was obvious that the business cards could be used year round as an outreach tool and this last Sunday, our Priest-in-Charge; Father John Day introduced them to the congregation. He asked that parishioners take a few and give them out to friends, family, co-workers and anyone else when it seemed appropriate. This last Saturday at the Special Convention, Terry showed one of the cards to Bp. David, he loved the idea and asked that she write up something for the Friday Reflection. I was immediately “assigned” to write the article. This idea is certainly not new or original, but it is such a simple way to introduce your Church to others. It is also very inexpensive; our cards were $18.21 for 500 cards, including tax and shipping. We use Vistaprint online, but any online or local printer would obviously work. If you have any questions, feel free to email me.

Jeff March, Episcopal Church of the Saviour

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